Celebs openly divide us by shadeism and get away with it

Divide and conquer.

You’ve heard that saying right? In the art of war and in terms of slavery, divide and conquer is a rule of thumb.

But slavery is long dead (on the surface) and I stay far from war games but that doesn’t mean I don’t encounter that term on a regular. You may even notice the strategy in your workplace.

Where it hurts the most is when black people use it to divide their own, intentionally or unintentionally.

When we put down a group of people within our own race because their shade of black is not what we’ve been brainwashed to believe is acceptable, it’s wrong. Colourism isn’t new, but it becomes even more divisive when you are in a position of power or idolised by the masses.

We are all entitled to our preferences. We say it all the time on this blog. We love and celebrate the many shades of black people, but we draw the line at black people who seek to keep us down, especially using shadeism as a tool.

Marrying or dating outside of your race is none of my business, unlike other people I don’t have a problem with it providing you leave it there. Don’t make a show of it, don’t tell the world it’s because black women or dark-skinned women can’t make the grade. Maybe they couldn’t make the grade for you because they couldn’t get passed your Stockholm Syndrome.

If I were to say to a group of black people that light-skinned or white people were better than dark-skinned people, I would expect to be schooled right there and then. Who schools the so-called celebs?

Judging by the things they get away with saying in public, obviously nobody. Here’s a sample:

Kevin Hart tweeted
#handsdown Light-skinned women usually have better credit than a dark-skinned woman…Broke as dark hoes…Lol

Dark skinned women take a punch @ da face better than light-skinned women…u soft as yellow b–ches…lol

Lil Wayne
Beautiful black woman, I bet that b*tch look better red.” “…my daughter is the first and last dark skin child I’m having. The rest of my baby moms [are] light skinned chicks. I even got an Asian baby moms to make sure I have a daughter with good hair. Too bad we had a son.

Young Berg
I’m kinda racist…I don’t like dark butts…You know how some women prefer light skin men or dark skin men.It’s rare that I do dark butts – that’s what I call dark skinned women…I [don’t date women] darker than me.

I love the pool test. If you can jump in the pool exactly like you are and you don’t come out looking better than you looked before going in the pool – then that’s not a good look. Any woman that uses brown gel to set down her baby hair is not poppin.

Kanye West
Rolling with some light-skin chicks and some Kelly Rowlands.

If it wasn’t for race mixing there’d be no video girls. Me and most of our friends like mutts a lot. Yeah, in the hood they call ‘em mutts

In the video below Neyo says “All the prettiest kids are light-skinned anyway.”

As long as black people in influential positions continue to openly discriminate against dark-skinned people pigmentocracy will prevail. But we can turn the tide. We can vote with our wallets. Trust me if black people were to stop buying records, and DVDs and going to watch movies with these no count shadeist celebs in them, we will eventually be heard.

It’s time we did the dividing and conquering. Separate them from their money! We continue to pay their wages, empowering them to continue to spout their vitriol. Stop now and hit them in the only place that counts to them – their banks!

You have the power – Use it!